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Fans of Coke's Tab Are Making a Business Case for Bringing It Back

Fans of Coke's Tab Are Making a Business Case for Bringing It Back

Branding

Save Tab Soda is working to change executives' minds about nixing the original zero-calorie soda

By Robert Klara

2 days ago

A uniform slab of brutalist concrete, Coca-Cola’s word headquarters soars 29 stories into the sky from Atlanta’s downtown business district.

Robert Klara

Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands.

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