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Russians are 82% more likely to order house cleaning

Russians are 82% more likely to order house cleaning

MOSCOW, 4 February. /Then24/. Demand for home cleaning increased by 82% in 2021. This is reported in the results of the analytics of the service to attract orders for the services of “Avito Services”.

“Demand for cleaning services across the country grew by 82% year-on-year. Demand for ironing over the past year across the country grew 4.5 times. The largest growth in demand over the year was recorded in Izhevsk (11 times), Tver ( 4.5 times), St. Petersburg (4 times), Perm (3.5 times) and Omsk (3 times), but the residents of Kursk preferred to iron their own clothes (where demand fell by 99% in 2021). and Irkutsk (-57%).The average price in the country over the past year increased by 43% and amounted to 400 rubles per kilogram of clothes. in total – to Tyumen residents (from 100 rubles per kg),” the study says.

Russians are 82% more likely to order house cleaning

Garbage removal was also in the top of cleaning services – demand doubled in 2021. Most often, the service was ordered in Kemerovo (+140%), Irkutsk (+126%), Kirov (+125%), Krasnoyarsk (+119%) and Astrakhan (+110%). Slightly less demanded was the garbage collection service in the southern regions of our country: Naberezhnye Chelny (+60%), Krasnodar (+65%) and Rostov-on-Don (+66%). The price strongly depended on the type and amount of garbage. If this is simple household waste, the average cost starts from 250 rubles per kilogram. If it was necessary to take out non-working equipment, waste paper or old interior items, we had to pay another 300-400 rubles.

Furniture cleaning

In addition, over the past year, Russians began to order cleaning of upholstered furniture more often (+59%). The trend of recent years is conscious consumption. Therefore, in order not to buy new furniture, the Russians preferred to update the old one, giving it to dry-cleaners. In Tver and Kursk, the dynamics of demand for furniture cleaning in 2021 was the highest – an increase of 125% and 108%, respectively. And residents of Rostov-on-Don and Tolyatti last year updated old furniture less frequently than residents of other cities, so demand there increased by 22%.

The price for the processing of one square meter of furniture in Russia increased by 25% and on average started from 250 rubles. In Kirov, St. Petersburg and Tver – from 500 rubles, and in Barnaul and Astrakhan – from 100 rubles. However, it is worth noting that the exact cost will depend on the area of ​​​​the furniture, the materials from which it is made, and its general condition. For example, refreshing a kitchen corner will cost a lot less than fixing an old sofa in the living room.

“Cleaning always takes time and effort, so many have delegated this task to specialists. After several waves of lockdown, people began to pay more attention to the order in the house. In addition, the volume of such services has also increased – cleaning has become more accessible to more people. specialists on the platform is at least 3 years. On “Avito Services” masters can also confirm their identity by passing free verification by passport or driver’s license. Then a special badge “Documents verified” will appear in the profile. This is an additional guarantee of good faith, which will help to find a suitable specialist,” says Ivan Chulkov, head of marketing projects at Avito Services.

The top 10 cleaning services most in demand among Russians also included general cleaning (during the year, demand grew by 57%), cleaning after repairs (+55%), simple cleaning (+55%), carpet cleaning (+54%) and window cleaning (+49%). Some owners are ready to carry out simple cleaning themselves, but often there is not enough time for a long time. Avito Services experts note that the cost strongly depends on the area of ​​​​the apartment and the type of cleaning (“maintenance”, “general”, “after repair”). But the average price in the country starts from 600 rubles per room.